Strap in: A reminder of what it takes

Hey 🙂

I have goals I care about.

I believe hitting them will mean something for me, for the business, for the brand, and for the team.

But caring about a goal and doing what it takes to reach it are two different things.

So here’s the honest list of what I need more of right now.

More urgency. I’m too comfortable.

More focus. I’m too distracted.

More simplicity. I’m making things complicated and hard for myself.

Less friction. I’m making it slow, long, and difficult for prospects to spend money with us.

More speed. What’s the shortest path? Usually the answer is: pick up the phone.

More constraints. There’s too much room to do whatever I want.

More accountability. Too much freedom has the same problem.

Clearer goals and higher stakes. If nothing happens when I miss, I’ll keep missing.

One thing. I’m working too hard to keep everything organised and tidy. I need to let things be messy and do the one thing that matters.

Nobody else is going to hold me to account. Total responsibility.

That doesn’t mean grinding myself down.

I want to build something I love, and I want to be happy at work while I do it.

I want a team that’s happy, engaged, and motivated too.

Those things aren’t in conflict with this list.

But if I want to bring my vision for this business to life, I need to remember what dedication actually looks like.

So: less comfort, more phone calls.

Strap in.

🗣️ 👀

Chris.