Hey 🙂 Recently I’ve found myself in conversations with people who were clearly struggling — caught between where they are and where they want to be — and my response surprised me. I wasn’t trying to rescue them. I wasn’t apologising for the difficulty of it. I wasn’t looking for ways to make it easier. I was just… comfortable with...

Hey 🙂 Let’s talk about confidence — specifically, how to help someone who says “I just don’t feel confident doing this.” This comes up every single week in my coaching work, so I’ve had to develop some real clarity on how to tackle it. Here are the frames I use. Start with their own history The first thing I’ll do is...

Hey 🙂  I’m writing this while driving. Well, not writing — dictating. Into an app called VoicePal, which is recording everything I’m saying and will give me a clean transcript when I’m done. I’ll take that transcript, drop it into Claude with the right prompt, and it’ll help me shape it into something worth posting. That’s the process. That’s what I...

Hey 🙂 Every week, I sit down in front of a blank document and build a workbook from scratch. I’ve done it dozens of times now — workbooks for every framework, every tool, every method we use at QFG. The whole point is to give our coaches something they can facilitate with and give our clients something they can actually...

Hey 🙂 There’s a good chance your to-do list is making you less productive, not more. I know that sounds backwards. You’ve got everything written down. You’re organised. You’re on top of it. But if you’re running your day from a task list — opening it up in the morning, scanning what’s on it, picking something off, and getting going...

Hey 🙂  I’ve been thinking about why goal setting so often feels empty. Most people do everything they’re supposed to do. They write the goals down. They create a vision. Maybe they do OKRs. And then… not much changes. The business doesn’t feel meaningfully different. There’s busyness, but it has a hollow quality to it — lots of motion, not...

Hey 🙂 A week or so ago, I wrote a letter to my growing team and partners at The Question First Group. It was about the kind of company I want to build — one where the business genuinely supports the lives of the people in it. Several people reached out asking for help with their goals, and the weekly...

Hey 🙂  Gavin Bell asked me this question recently, and the honest answer is: it depends on when you ask me. If I answer this question well today, I should have a different answer in a year — because doing your best work isn’t a destination you arrive at. It’s a direction you keep moving in. The best work you’re...

Hey 🙂  Cara has said to me before that it’s incredible how much I can get done in a short space of time. And she’s right. When I focus and get into deep work mode, I can produce a lot very quickly. If I sit down with a clear project and no distractions, things tend to move fast. But there’s...

Hey 🙂  There’s a question I’ve started asking people when I want to understand how clearly they’re thinking about their business. It’s not “what are you working on?” or “what are your goals for the year?” It’s this: Give me an example of something you’ve said NO to recently. A project you turned down. An opportunity you walked away from. An...

Hey 🙂  Most teams don’t struggle to come up with ideas. They struggle to say no to them. There’s always another project worth doing. Another initiative that sounds smart, feels urgent, and has at least one passionate advocate in the room. The problem isn’t identifying good work — it’s figuring out which good work is actually the right work, right now....

Hey 🙂 Something I’ve been thinking about a lot lately is writing. More specifically, writing as the primary way we communicate ideas inside a team. I picked this up years ago from the guys at 37signals, especially Jason Fried. If you’ve ever used Basecamp, you’ll notice something straight away: you can’t send voice notes. There’s no audio messaging. That’s not...